Burberry will no longer use fur

Burberry will no longer use fur. Luxury fashion house Burberry has confirmed that it will no longer use fur.

The British brand has relied on rabbit, mink and Asiatic raccoon fur for its designs since it was founded in 1856 but has now decided to follow in the footsteps of its high-end competitors such as Gucci and Versace by eliminating fur from its pieces.

Burberry said: “We already re-use, repair, donate or recycle unsaleable products and we will continue to expand these efforts. At Burberry, we are passionate about driving positive change. Our responsibility goals cover the entire footprint of our operations and extend to the communities around us.”

The brand’s showcase at London Fashion Week on September 17th will mark the debut collection for the new chief operating officer, former Givenchy designer Riccardo Tisci and will be the first collection to be completely fur-free.

Chief executive Marco Gobbetti said: “Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”

Mimi Bekhechi, director of international programmes at PETA, spoke out about the news: “The few fashion houses refusing to modernise and listen to the overwhelming public opinion against fur are now sticking out like a sore thumb for all the wrong reasons. If they want to stay relevant in a changing industry, they have no choice but to stop using fur stolen from animals for their coats, collars, and cuffs.”

Wendy Higgins, of Humane Society International UK, added: “HSI first met with Burberry almost a decade ago to urge the brand to drop fur, so we are delighted that this iconic British fashion giant is finally going fur-free.

“Most British consumers don’t want anything to do with the cruelty of fur, and so this is absolutely the right decision by this quintessentially British brand.”

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