Renting clothes is worse for the environment than disposing of them

Renting your fashionable clothing has long been thought as a more environmentally friendly alternative to fast fashion. However, new research has actually revealed that renting out clothes, long promoted as one of the “solutions” to the current crisis that fast fashion has environment is worse for the world than the current wear once and throw away problem. The research,, released
Continue Reading

Kylie Jenner Skin Care is finally Here

 Kylie Jenner Skin Care is finally here KUWTK star Kylie Jenner may be delving into the world of skincare. The beauty guru’s makeup company, Kylie Cosmetics, has filed three trademark applications – two for ‘Kylie Skin’ and one for ‘Kylie Skin by Kylie Jenner’. Kylie Jenner’s Kylie Skin set—which included all six products—sold out in six minutes when it
Continue Reading

100 Years of Banned Fashion

  Take a look back at the last century of banned fashion, from restrictions on the use of bird feathers in hats in the 1910s, and women’s shorts being banned in the 1930s in some cities, to the flag-printed protest clothing of the 1970s. Harsh chemicals used to make jeans look distressed in the 80’s and the illegal counterfeit purses
Continue Reading

Pharrell Williams on working with Karl Lagerfeld

Pharrell Williams on working with Karl Lagerfeld. Pharrell Williams has called working with the late Karl Lagerfeld on a soon-to-be released collection an ‘incredible experience’. The ‘Happy’ singer created the capsule collection with the German fashion icon -who passed away on February 19th at 85 – for Chanel and Pharrell has revealed he appreciated every moment with Lagerfeld. Speaking to
Continue Reading

Burberry announces new diversity and inclusion measures

Burberry announces new diversity and inclusion measures. Burberry are following in the footsteps of Prada and Gucci by adopting concrete measures to improve inclusion and diversity within the company, following the outcry over their ‘noose’ hoodie at London Fashion Week. Burberry’s chief executive Marco Gobetti said in an official statement for the brand: “At Burberry, we have always sought to
Continue Reading

New details emerge on Rihanna x LVMH deal

New details emerge on Rihanna x LVMH deal. Calling Rihanna’s ventures in the beauty and lingerie world successful is a pretty big understatement. She has proven that her creativity is not bound to one medium, making her upcoming fashion partnership with LVMH all the more exciting. Rumblings of a deal between Rihanna and LVMH began in January and, according to
Continue Reading

Zendaya is Lancôme’s newest global brand ambassador

Zendaya is Lancôme’s newest global brand ambassador. Lancôme has added Zendaya to its stellar line-up of brand ambassadors, alongside the likes of Lupita Nyong’o, Julia Roberts, Taylor Hill and Penelop Cruz. This is Zendaya’s second big makeup contract – her first was when she became the face of Covergirl when she was just 19. Speaking about her excitement over joining
Continue Reading

Tributes pour in as Karl Lagerfeld dies at 85

Tributes pour in as Karl Lagerfeld dies at 85. Donatella Versace and Victoria Beckham are among those who have paid tribute to legendary fashion designer Karl Lagerfeld, who passed away aged 85. Chanel, where Lagerfeld was creative director, confirmed his death to the Associated Press. Versace led the tributes to the designer, writing on Instagram: “Karl your genius touched the
Continue Reading

Lily Allen fronts new Vype x House of Holland ad campaign

Lily Allen fronts new Vype x House of Holland ad campaign. British singer, Lily Allen stars in a new promotional campaign for the latest collaboration between Vype and UK fashion designer Henry Holland. The 33-year-old London musician stars in the new campaign which is the latest collaboration between Vype and the British fashion designer to develop a new bespoke collection
Continue Reading

Victoria Beckham set to launch her own make up brand

Victoria Beckham set to launch her own make up brand. Fashion designer and singer, Victoria Beckham has announced that she set to launch her very own make-up brand called Victoria Beckham Beauty. The ex-Spice Girl who founded her own fashion label ten years ago is set to launch her own beauty brand this coming Autumn with a range of cosmetics
Continue Reading

Sarah Jessica Parker fronts new Fendi campaign

Sarah Jessica Parker fronts new Fendi campaign. Actress and fashion model, Sarah Jessica Parker is to front a new advertising campaign for Italian fashion house Fendi who are set to relaunch their iconic baguette handbag. The 53-year old actress who is infamous for her role as character Carrie Bradshaw in the hit American TV series ‘Sex and the City’ has
Continue Reading

Behati Prinsloo chosen as new face of 7 For All Mankind

Behati Prinsloo chosen as new face of 7 For All Mankind. Namibian model, Behati Prinsloo has been announced as the face of the American denim brand, 7 For All Mankind promotion campaign where she will showcase their spring/summer 2019 collection. The mother of two who is married to American singer/ songwriter, Adam Levine has been chosen to front the denim
Continue Reading

Kim Kardashian West reunited with her diamond necklace

Kim Kardashian West reunited with her diamond necklace. Celebrity, Kim Kardashian West has revealed that her diamond necklace that was stolen by thieves in the highly publicised robbery of the American reality star back in October 2016 has found its way back to the fashion icon as the thieves who took it dropped it during the robbery. The ‘Keeping Up
Continue Reading

Cardi B goes for an inexpensive Grammys look

Cardi B goes for the inexpensive Grammys look. American singer Cardi B’s hairstylist reveals that he used imitation pearls that he bought from a local craft shop to help create Cardi’s own iconic awards look at this year’s Grammys The New York rapper scoped best prize for her debut album ‘Invasion of Privacy’ which picked up the gong for the
Continue Reading

Duchess of Cambridge wears Princess Diana’s earrings to BAFTAs

Duchess of Cambridge wears Princess Diana’s earrings to BAFTAs. The Duchess of Cambridge, Catherine shone at the BAFA’s last evening in London as she wore a pair of the late Princess Diana’s earrings. Duchess Catherine strolled the red carpet at the 72nd, British Academy Film Awards that were held at London’s Royal Albert Hall in a beautiful dress designed by
Continue Reading

Ariana Grande poses in her Grammy dress

Ariana Grande poses in her Grammy dress. American singer, Ariana Grande opted not to attend the 61st annual Grammy Awards 2019 last evening but still dressed up for the occasion by wearing a ball gown designed by Zac Posen as she watched it live on TV. The 25-year old popster, decided to boycott the lavish ceremony that honours people and
Continue Reading

Emily Ratajkowski unveils her new lingerie collection

Emily Ratajkowski unveils her new lingerie collection. American model and actress, Emily Ratajkowski has just released her own underwear collection under the name “Inamorata BODY” Emily O’Hara Ratajkowski (AKA) Emily Ratajkowski already has a successful swimwear collection called “Inamorata” that she launched back in 2017 and has now gone to extend her fashion line with the introduction of “Inamorata BODY”
Continue Reading

Alexa Chung collaborates with JuJu for new footwear collection

Alexa Chung collaborates with JuJu for new footwear collection. British fashion model and presenter, Alexa Chung has teamed up with UK footwear company, JuJu to create her own line of jelly shoes. The fashion designer who launched her eponymous fashion brand back in 2016 has released new pieces of nostalgic footwear at her spring/summer 2019 catwalk show at London Fashion
Continue Reading

Gucci branded racist over woman’s jumper

Gucci branded racist over woman’s jumper. Italian fashion label, Gucci have found themselves in the middle of a “racism” storm over a jumper that some people are finding offensive. Gucci who are renowned for their high-level fashion designs have released a woman’s “balaclava jumper” which pulls up over the facial area and is cut-out around the mouth area. It is
Continue Reading

Jessica Simpson talks about her maternity fashion line

Jessica Simpson talks about her maternity fashion line. American singer and fashion designer, Jessica Simpson has revealed why she created her own maternity fashion range.     Jessica Ann Johnson (AKA) Jessica Simpson reveals she was frustrated at the lack of fashionable maternity wear for women and thought that it would be a good idea to create her own fashion
Continue Reading

Gigi Hadid launches her new Reebok Collection

Gigi Hadid launches her new Reebok Collection. Fashion model, come designer, Gigi Hadid has linked up with German sports manufacturer, Reebok to create her very own athleisure capsule collection. The American beauty has launched a sports collection that includes retro “inspired” fashion looks from the 1980’s with the collection including sports bras, cropped tops and trackie bottoms. The 23-year old
Continue Reading

Sofia Vergara launches her denim fashion collection

Sofia Vergara launches her denim fashion collection. Columbia-American model, Sofia Vergara has collaborated with American retail giant, Walmart to launch her own fashion collection. The 48- year old “Modern Family” actresses new fashion line mainly concentrates on denim and  includes denim jackets, jeans and tees. Her collection that is available to buy on-line from Walmart is sensibly priced as well
Continue Reading

Christie Brinkley to walk catwalk for Elie Tahari at NYFW

Christie Brinkley to walk catwalk for Elie Tahari at NYFW. The stage is all set for one of the original Supermodels of the 80’s, Christie Brinkley to reengage the catwalk again at New York Fashion Week 2019, but this time she will be accompanied with her daughter Sailor Brinkley Cook. The 64-year old American model who first appeared on the
Continue Reading