Victoria Beckham set to launch her own make up brand. Fashion designer and singer, Victoria Beckham has announced that she set to launch her very own make-up brand called Victoria Beckham Beauty.
The ex-Spice Girl who founded her own fashion label ten years ago is set to launch her own beauty brand this coming Autumn with a range of cosmetics and beauty products available for purchase on her own website.
The 44-year-old fashion designer who is married to ex Manchester United footballing star David Beckham, took to her social media account on Instagram to post a video of her saying: “I am very excited to announce that I am about to launch Victoria Beckham beauty.”
The mum of four revealed that: “I want to take care of women inside and out, providing them with the must-have items in make-up, skincare, fragrance and wellness that I feel I need in my own life.”
Her new brand that will be based of New York will be spearheaded by co-founder and CEO Sarah Creal, who was previously in charge of global make-up development and marketing for international cosmetic company Estee Lauder.
Sarah has previously worked with Beckham on her Victoria Beckham x Estee Lauder capsule collections which was introduced back in 2017.
Chatting about the new venture, Sarah said: “Victoria has an innate love of beauty that started when she was very young and has continued unabated.”
“This authenticity is going to infuse the entire business strategy, and because everything will be directly overseen by Victoria, the line will be elevated and impeccably curated.”
With Victoria Beckham’s fashion company celebrating their 10th anniversary this year, her new beauty brand is expected to extend her fashion and beauty empire to women of all ages.
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