David Beckham’s new initiative with the British Fashion Council. Footballer and model, David Beckham has teamed up with the BFC (British Fashion Council and German sports retailer, Adidas to launch their new initiative to help wanna be fashion designers.
The 43-year old who is husband to leading fashion designer and ex-Spice Girl, Victoria Beckham is spearheading the new campaign by Adidas and the British Fashion Council to promote their “ Here To Create” initiative which they are hoping will help aspiring designers.
The Ex Manchester United star believes fashion should be accessible for all kids “no matter where they come from”.
The father of four is the British Fashion Council, ambassadorial president and has launched the MakerLab Presents: Here To Create initiative, where three aspiring fashion designers were given the opportunity to present their own collections in a 28-look catwalk show alongside their own takes on apparel from the sportswear giant.
The soccer legend who recently purchased shares in non-league football club, Salford United which he now owns with fellow Manchester United stars, Gary Neville and Paul Scholes, insists that fashion “should be an option” for everyone, no matter what advantages they may have had, and he hopes his work with Adidas and the British Fashion Council will inspire the “next generation to choose fashion.”
Chatting to men’s on-line magazine, GQ, David said: “This industry should be an option for kids to be a part of, no matter where they come from. It’s been great working with both Adidas and the BFC in promoting that message and hopefully inspiring our next generation to choose fashion.”
He went on to reveal that although he’s had a long-time collaboration with the German sportswear brand, his new partnership with the British Fashion Council meant it “felt right” and said it was “inspiring” to see the new talent of the designers coming through.
He went on to explain: “I’ve been a partner with Adidas for a long time and now I’m working with the BFC, so this new partnership just felt right. We’re giving emerging talent a platform to showcase their work, which to me is amazing. :
“It’s inspiring to see the creativity and talent that these designers and the students have shown us here at the MakerLab, so I can’t wait to see how this project evolves.”
David Beckham’s new initiative with the British Fashion Council