Amy Schumer launching her own clothing line Le Cloud. Lovable, American actress and comedian, Amy Schumer is set to launch her own clothing line called “Le Cloud” which she is co-designing with celebrity stylist Leesa Evans of American luxury fashion house, Saks of Fifth Avenue.
The 37-year-old comedian is set to release her own inclusive fashion brand, called “Le Cloud” which she co-designed with celebrity stylist Leesa Evans next month on 13th December 2018.
Their mission statement is for their clothing range to be authentic and empowering to women of all ages with their clothing sizes to do the same”.
Amy’s fashion collection is meant to feel “light as a cloud” and will feature skirts, tops and outerwear in fabrics including French terry, satin and crepe that will cater for sizes from XS to XX.
The expected prices range of her clothing range will start at between €33($38) up to €219 ($248) with Schumer hoping every “Le Cloud” customer who buys her fashion range will feel confident and powerful.
Chatting to on-line fashion industry website, WWD, Amy said: “We are making beautiful, comfortable and wearable clothing that is accessible to real women. “A Le Cloud customer will feel confident and powerful when wearing these pieces. We take our product seriously, but not ourselves.”
The ‘I Feel Pretty’ star revealed that she experiences negative feedback with other designs she talked to about her project buy said that she decided to launch her line after working with Leesa on the 2015 romcom.
Amy continued “People are so used to fitting way smaller actresses or models if I were doing a photo shoot for a magazine or a fitting for a role I was playing, the clothes didn’t look right or fit right.
“I was made to feel like my body was wrong. I was so reticent about my fitting with Leesa, and she just approached it in such a different way.” Thirty percent of net proceeds from the line will be donated to Community Partners in support of the STYLEFUND project, which was founded by Amy and Leesa and aims to empower women from all economic backgrounds through the use of clothing.
Amy Schumer launching her own clothing line Le Cloud
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