New Tommy x Zendaya collection to debut in Paris. The new Spring 2019 Tommy x Zendaya’s collection is set to be unveiled in Paris alongside their ‘see-now-buy-now’ idea which will allow customers of Hilfiger to purchase goods from the new line-up, straight from the runway.
Zendaya Maree Stoermer Coleman (AKA) Zendaya who was announced as the latest Tommy Hilfiger global women’s ambassador last year, collaborated with the iconic American fashion brand for their Spring 2019 Tommy x Zendaya collection last year.
Now Hilfiger have announced that they will be unveiling the highly-anticipated collection in the French capital, Paris alongside their ‘see-now-buy-now’ innovation which will allow consumers to purchase their looks fresh off the runway.
In a statement released from Tommy Hilfiger they said: “TommyNow has become an integral part of our brand story, celebrating our optimistic and inclusive energy will audiences globally. For spring 2019, we can think of no better place to premiere the first TommyXZendaya collaborative collection than Paris.”
“Our innovative ‘see-now-buy-now’ experiential show will blend our Americana heritage, Zendaya’s confidence and optimism, and the city’s iconic elements for a truly unforgettable runway event.”
Tommy Hilfiger which was founded back in 1985, has previously collaborated with the likes of top models including Gigi Hadid.
22-year old singer and actress, Zendaya who has appeared in such films as ‘The Greatest Showman’ and “Spiderman” said she is excited and proud to work with such an iconic fashion brand.
“I’m proud” to be able to partner with the iconic fashionista. Zendaya revealed: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.”
New Tommy x Zendaya collection to debut in Paris