Lily Aldridge is the new face of Levi’s Made Crafted campaign

Lily Aldridge is the new face of Levi’s Made Crafted campaign. Victoria’s Secret model Lily Aldridge has been unveiled as the new face of Levi’s autumn/winter 2018 collection.

The new range will include a half cable knit and half denim trucker jacket, new 501 jeans and a pleated skirt.

The model is thrilled to be teaming up with the brand as she has always been a Levi girl.

Speaking in an interview with the collection’s design director Nicolle Arbour, Lily said: “Made and Crafted is cool because it’s still very much Levi’s; that classic, cool style but a little more fashion-forward, a little more elevated. I’m very much a jeans-and-tee girl but it’s fun to have those daring pieces that can live in your closet forever and elevate your look or add a little something special.”

While on a tour of Levi’s archives, Lily also revealed that she discovered a piece of art by her father, artist and illustrator Alan Aldridge, created for the brand in the 70s.

She said: “You guys found a piece of my dad’s art from the 70s that he did for a Levi’s ad. I had no idea, I was grateful to you guys to have this special moment. It was something I’ll never forget.”

Lily starred in the ‘Walk The Line’ ad for Levi with Jamie Dornan back in 2006, which helped her make a name for herself on the fashion scene.

And the ad was a catalyst for her meeting her husband, Kings of Leon rocker Caleb Followill.

The catwalk star – who shares six-year-old Dixie with the rocker – said: “It was the first kind of thing I experienced where people would recognise me, like, ‘You’re the girl from the Levi’s commercial.’

“My husband actually recognised me at Coachella, he was like, ‘That’s the girl from the Levi’s commercial.’ “

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