Lila Moss is the new face of Marc Jacobs. Kate Moss’ daughter Lila made her beauty campaign debut this week.

As the new face of Marc Jacob’s Beauty, the model – whose father is Kate’s ex Jefferson Hack – revealed the news on her Instagram.

Sporting a black headscarf, dramatic purple liner and nude lips, she said: “It’s an honour to be the face of the new @marcbeauty campaign”

The news was also unveiled on Marc Jacobs own account, with him revealing that working with the young model ‘brought back memories of the first time’ he met her mother Kate.

He said: “When I met Lila Grace for the first time in 2008, I was on a holiday in Ibiza and went to Formentera for the day to visit with her mom, Kate Moss, and other friends and family.

“At just six years old, Lila’s strong character, demeanour and great beauty was already very apparent. The next time I saw Lila was in August of 2011 at Kate’s wedding, her character was even more dynamic and her beauty even greater.

“This past July is that last time I saw Lila, when Kate brought her to the set of our Marc Jacobs Beauty campaign shoot with David Sims.

“It was a bit surreal to have Kate in the studio with Lila as it brought back memories of the first time I met Kate when she was 18 years old and cast to walk for the Perry Ellis spring/summer 1993 grunge collection.”

Moss joins the rank of next generation of supermodel offspring, alongside Kaia Gerber, Lily-Rose Depp and Margaret Qualley.

With her blonde hair, green eyes and high cheekbones, Lila is the spitting image of her supermodel mum Kate.

Lila Moss is the new face of Marc Jacobs