Kate Upton stars in new Yamamay campaign. Pregnant Kate Upton is the star of the latest lingerie campaign by the brand Yamamay.

The 2018 collection for the Italian based label is called the ‘Perfect Fit‘ and aims to ‘adapt to the real body of a woman’.

The 26-year-old model shot the campaign before announcing that she is expecting her first child with husband Justin Verlander.

Yamamay said: “Kate Upton is expecting her first baby and Yamamay is proud to have a future mother as its ambassador who, with her curves, manages to communicate the natural beauty and uniqueness of every woman.”

This is not the first time that Kate has worked with the lingerie brand as earlier this year, she fronted its Spring-Summer 2018 collection.

Sharing pictures from the shoot on her Instagram, Kate said “Love wearing @yamamayofficial to feel confident and beautiful at the most intimate layers!”

As to why they chose to work with Kate again, Yamamay said that “”For the second year running, the brand has chosen the gorgeous actress and model Kate Upton, elected the ‘hottest woman of 2018’ by Maxim USA, to convey this important message.”